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Scandola’s team is specialized in digital strategy and accompanies you on the three fundamental pillars: analysis of your needs, implementation of adapted technologies and optimization of results to reach your objectives.
Developing an effective digital strategy can be a real challenge. The domain incorporates many different mechanisms that must interact harmoniously to generate positive and measurable results.
The first step is to determine the commercial objectives you want to achieve: sales volume of your products or services, market share to be achieved or positioning of your brand.
Then you need to carry out an in-depth analysis of your digital presence: website or e-commerce, mobile applications, presence on social networks such as Facebook, Instagram or Twitter, customer databases, GDPR compatibility, newsletters and of course your statistical tools that allow you to analyze the performance of all levers.
Once all the elements have been analyzed, we can move on to the third step: making your products known to the world. For this purpose there are many different channels that are united under the term Web marketing. A true digital science in its own right, a solid plan is necessary to allocate the marketing budget efficiently. If you choose the wrong direction, you can quickly spend large sums of money without any measurable results.
Last but not least, the digital world is ever changing. It is therefore crucial to constantly monitor the evolution of new technologies, the market, your competitors and your customers’ habits in order to ensure the long-term development of your company. That’s why you need a digital strategy.